Website analytics

Analytics for SaaS websites and
product launches

Understand what happens on your marketing site before a visitor becomes a user.

Start free
Core features
Visitor log
Real-time
Visitors
1,247
+12.5%
Sources
18
+4
Conversions
64
+9.1%
Landing page
/pricing
Traffic source
utm_launch
Event
signup_click
Landing page
/services
Traffic source
google / organic
Event
form_submit
Landing page
/docs
Traffic source
newsletter
Event
event
Problem

Launch data is often scattered across tools

SaaS teams need to know which pages, sources, campaigns, and calls to action move visitors toward signup. Early-stage teams often do not need a full enterprise analytics stack just to answer those questions.

Solution

StatOn shows the website signals that matter

Use real-time analytics, visitor logs, events, conversions, traffic sources, and UTM tracking to understand launch demand without building a complex setup first.

Core features

Core features

Real-time analytics

See live traffic, top pages, sources, and important actions as visitors use the site.

Visitor log

Review visits with source, landing page, device, country, engagement, events, and conversions.

Events

Track clicks, form submissions, signups, demo requests, and other important actions.

Conversions

Mark business-critical events as conversions so teams can see what drives outcomes.

Privacy modes

Choose Cookieless, Balanced, or Strict EU depending on the privacy setup for the website.

Simple installation

Start with one tracking script and configure events in a straightforward product workflow.

Use cases

Use cases for SaaS teams

  • Measure signup clicks, trial starts, demo requests, and pricing-page actions.
  • Track launch traffic from Product Hunt, ads, partners, newsletters, and social posts.
  • Watch live visitor behavior during launch day or campaign spikes.
  • Compare landing pages, docs traffic, and source quality before adding heavier analytics.
How it works

How it works

1

Add the tracking script

Paste one script into your website and connect the site to StatOn.

2

Create events and conversions

Define the actions that matter: forms, clicks, signups, demo requests, or checkout steps.

3

Watch live data

Use the real-time dashboard and visitor log to see what is happening now.

4

Improve website decisions

Compare sources, UTM campaigns, pages, and conversions to decide what to change next.

Start with simple real-time analytics

Add StatOn to your website, track the actions that matter, and keep privacy settings explicit from day one.

Add StatOn to your website

FAQ

Can I use StatOn for SaaS landing pages?
Yes. StatOn is built for product sites, launch pages, pricing pages, docs, and other SaaS marketing pages.
Can I track signups and demo requests?
Yes. Use events for signup clicks, form submissions, demo requests, and other actions, then mark the important ones as conversions.
Does StatOn support UTM tracking?
Yes. StatOn helps you understand traffic sources and UTM campaigns so you can compare launch channels.
Is StatOn easier than Google Analytics for a small SaaS team?
For many small SaaS teams, yes. StatOn focuses on real-time traffic, visitor context, events, conversions, and privacy modes with less setup work.
Can I start free?
Yes. StatOn has a free start, which is useful when a product is still validating traffic and demand.

Related pages

Agency analyticsLead generation analyticsCookieless analyticsGoogle Analytics alternativeCompare Google AnalyticsCompare PlausibleCompare FathomCompare UmamiCompare MatomoDocumentationPricingHomepage