Problem
Lead quality is hard to see from pageviews alone
Service websites need more than total traffic. You need to connect sources, landing pages, forms, calls, and key interactions to understand where real demand comes from.
Website analytics
Analytics for service websites and
lead generation
Find which traffic sources, pages, and calls to action turn service website visitors into leads.
Core features
Visitor log
Real-time
Visitors
1,247
+12.5%
Sources
18
+4
Conversions
64
+9.1%
Landing page
/pricing
Traffic source
utm_launch
Event
signup_click
Landing page
/services
Traffic source
google / organic
Event
form_submit
Landing page
/docs
Traffic source
newsletter
Event
event
Solution
StatOn connects traffic to lead actions
Track visitor paths, sources, UTM campaigns, form events, button clicks, and conversions from one lightweight analytics setup.
Core features
Core features
Real-time analytics
See live traffic, top pages, sources, and important actions as visitors use the site.
Visitor log
Review visits with source, landing page, device, country, engagement, events, and conversions.
Events
Track clicks, form submissions, signups, demo requests, and other important actions.
Conversions
Mark business-critical events as conversions so teams can see what drives outcomes.
Privacy modes
Choose Cookieless, Balanced, or Strict EU depending on the privacy setup for the website.
Simple installation
Start with one tracking script and configure events in a straightforward product workflow.
Use cases
Use cases for lead generation
- Track contact form submissions, call clicks, quote requests, and booking clicks.
- Compare SEO, ads, referrals, and local traffic by landing page.
- Watch visitor journeys before a lead action.
- Measure campaign UTMs without a complex analytics dashboard.
How it works
How it works
Add the tracking script
Paste one script into your website and connect the site to StatOn.
Create events and conversions
Define the actions that matter: forms, clicks, signups, demo requests, or checkout steps.
Watch live data
Use the real-time dashboard and visitor log to see what is happening now.
Improve website decisions
Compare sources, UTM campaigns, pages, and conversions to decide what to change next.
Start with simple real-time analytics
Add StatOn to your website, track the actions that matter, and keep privacy settings explicit from day one.
Add StatOn to your websiteFAQ
Can StatOn track lead forms?
Yes. You can track form submissions as events and mark the important ones as conversions.
Can I see where leads come from?
Yes. StatOn shows traffic sources, referrers, landing pages, and UTM campaigns so you can compare channels.
Is StatOn useful for service businesses?
Yes. It is designed for simple websites where owners need to understand visits, sources, events, and lead conversions without heavy setup.
Can I track button clicks and phone clicks?
Yes. Those actions can be sent as custom events and reviewed in the visitor log and summaries.
Does StatOn replace legal advice for privacy compliance?
No. StatOn is privacy-aware analytics with privacy modes, but it is not a managed legal compliance service.